As if making a mark in today’s increasingly competitive business world wasn’t challenging enough, the Coronavirus pandemic has made survival all the more steeper. While almost all businesses are facing the brunt of the slowdown, many have had to shut their shops, too. In such a scenario, it has become essential for businesses to ensure...Read More
According to Statista, as of 2021, YouTube, with about 2.3 billion active users worldwide, is the second-most popular social network, online second to Facebook. That explains the reason why an increasing number of organizations, brands, as well as aspiring influencers are turning to the platform to augment their reach, often even investing heavily in YouTube...Read More
Search engine optimization is a digital marketing tactic crucial in diverting online traffic to your website. Pay-per-click, commonly abbreviated as PPC, is an online advertising strategy that allows you to place advertisements on popular websites such as social media sites and the results pages of search engines. PPC ads redirect users to your website when...Read More
When traditional marketing practices fail to produce significant results, a strategic and nuanced approach such as content marketing becomes the need of the hour. By means of content marketing, you get to produce insightful, actionable, and highly relevant information for a set of clearly defined audiences. Doing so helps you attract genuine customers with a...Read More
Not much has changed ever since the first banner ad hit the web in 1994 in terms of the fundamentals of display advertising. Today, display ads are an indispensable part of every five-star marketing strategy apart from organic efforts. Bringing the two together helps to maximize your brand reach, and bring in increased qualifying leads...Read More
YouTube, dubbed as the second largest search engine after Google, is the world’s largest video sharing platform that is being used in almost every country. With over 2.3 billion users worldwide, it offers a remarkable opportunity for marketers to reach out, connect and engage with their audiences, and garner their trust. The challenge is, the...Read More
There is so much to stay on top of when running a successful Google Ads campaign, which is why many marketers find themselves making mistakes at one point or the other. Also, strategies that worked some years ago may not be so great today given changes that occur over time. That is why it helps...Read More
When it comes to digital marketing, influencers have occupied a prominent place on all platforms. Though influencer marketing has the potential to add a notable muscle to your marketing initiatives, making the most out of the avenue can be confusing. That is the reason why it is important for brands to partner with a trusted...Read More
A lot of marketers tend to forget that B2B content marketing is much different than B2C content marketing. In B2B content marketing, you have a small focused target market and there is a long buying cycle. B2B content marketing, on the other hand, is not based on personal bonding but is value driven. The content...Read More
Website design is constantly evolving to reflect the ever changing and growing standards, user expectations, and business landscape. The global coronavirus pandemic has underlined the importance of building a solid online presence. As 2021 gets underway, a number of trends are shaping up to dominate desktop and mobile website design services. ROI Mantra endeavours to...Read More
