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A 101 Guide to Display Advertising

Not much has changed ever since the first banner ad hit the web in 1994 in terms of the fundamentals of display advertising. Today, display ads are an indispensable part of every five-star marketing strategy apart from organic efforts. Bringing the two together helps to maximize your brand reach, and bring in increased qualifying leads and conversions. ROI Mantra provides some of the best display advertising services in Delhi across industry verticals for players big and small. Let’s take a look at the meaning and practice of display advertising.

What is Display Advertising?

Display ads, also known as banner ads, are designed to detract viewers from their objective, and instead, divert them onto a road that leads them to getting more information about a service, product, or promotion. They appear on platforms that offer bidding for placement in specified areas, including websites, apps, and social media. They range from simple static images and animations to videos and interactive applications. When viewers click on the display ads, they are taken to the advertiser’s website or a dedicated landing page.

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What are the Different Types of Display Ads?

There are many distinguishing attributes of display ads, the first of which is their size. The target device and location of the ads on the screen determines their dimensions. According to Google, the top-performing size is 300 x 250 pixels (Medium rectangle). Google Display Network’s default ad type is responsive display ads, which adjust automatically in size, appearance, and ad format to fit available space. Some of the common types of display ads according to size and design include:

  • Text ads
  • Graphical ads
  • Rich media ads

Display ads can also be classified according to targeting technique to include:

  • Remarketing display ads
  • Contextual ads
  • Interest targeting
  • Site-placement targeting

Why Go For Display Advertising?

There are many advantages that display advertising brings to the table when they become part of your marketing strategy. Some of the most notable advantages include:

  • Increased brand awareness
  • Increased ROI from retargeting
  • Connect with audiences across different platforms and devices
  • Creativity enablement in online marketing efforts
  • Use of contextual and demographic targeting to personalize approach

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Let’s Talk winning Display Ads

Display advertising is a boon for organizations looking for a cost-effective way to get their name out. Our team of experts can work with you to craft and execute a winning marketing strategy that leverages display ads. We offer display advertising services in Delhi and are always ready to discuss your requirements and share how partnering with us will make a difference for your objectives. Call +91-8448078585 or email

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