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A 101 Guide to Establishing Thought Leadership

Today, AI tools such as ChatGPT have emerged as the new big thing that is expected to disrupt the entire content creation industry. While there is no doubt that these AI tools will significantly accelerate the content production phase, accuracy; creativity; and adaptability are some of the aspects where businesses will still have to look for human expertise, especially for “thought leadership content”. That’s where guest blogging will still be relevant and continue to help businesses establish and accentuate their brand authority across industries. ROI Mantra, a trusted name providing guest posting service in Delhi, helps businesses reinforce their brand authority and assists them in their journey towards becoming an industry leader. Read on as we present a 101 guide that’ll help you create thought leadership content.

Creating Thought Leadership Content

Creating thought leadership content (TLC) is an intricate process that involves reflecting in-depth subject-matter expertise, through opinions, statistics, storytelling, and problem-solving approaches. Let’s take a look at some of the considerations for outlining a guest blogging strategy.

Define Your Goals

Defining your goals is arguably one of the most crucial aspects of devising any guest blogging strategy. Thought leaders should ask themselves which step of the sales funnel they want to address, for instance, the rule of thumb is to commence with propagating awareness among the target audience and then move on to its subsequent stages.

Add Data to Support Your Argument

Credibility and trust play a key role in storytelling, especially in healthcare and legal industries. It is always advisable to support your argument with relevant and latest data sets from trusted sources such as Statista, World Bank, UN, IMF, and government publications.

Address a Real-World Problem

A commodity that doesn’t resolve a real-world problem offers no utility. Every thriving and well-established business helps resolve a real-world problem for a specific type of demographic. Provide relevant, data-driven, authentic, and substantial answers to common challenges in your industry and relate them to your products/services.

Exploring Different Platforms

Similar to other forms of content creation, TLC doesn’t necessarily need to be focused on publishing verbiage. It is advisable to explore other content marketing formats, which include:

Social Media

Rich subject-matter expertise can also be showcased through short-format content on social media. Some of these include:

  • Posting Infographics and carousels on Instagram and Facebook
  • Publishing mini blogs on LinkedIn
  • Posting a thoughtful Tweet thread on Twitter


Publishing newsletters is one of the most cost-effective ways to publish content. When it comes to publishing newsletters, it is advisable to provide a mix of textual and visual information to help subscribers gain relevant insights.

Live Sessions

The rising popularity of video-based content-sharing platforms speaks volumes about their impact on the content creation industry. Conducting live sessions is one of the best ways to build trust and credibility among the audiences. Some of the platforms to choose for conducting live sessions include:

  • YouTube
  • Instagram
  • Twitch, and
  • Facebook

Final Word

Guest blogging is a powerful component of content marketing that businesses of all scales, industries, and nature can leverage to establish brand authority and drive sales. When looking for a guest posting service in Delhi, look no further than ROI Mantra. A trusted name with almost a decade of experience in the digital space, we leverage a blend of the latest technology and rich human expertise to help businesses simplify their digital endeavors. To discuss your requirements or learn more about our guest posting services, call +91-84-4807-8585 or email at Alternatively, you can fill out our contact form and we will get back to you as soon as possible.

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