Digital marketing is evolving at a phenomenal pace, including the much revered channel – PPC. Thanks to the incorporation of technological advancements such as AI, automation, and VR, businesses can now expect greater returns from digital channels. That said, to make the most of the transformations in the digital space, businesses may need to partner...
Online advertising has disrupted the way businesses connect with customers, taking the lion’s share away from traditional avenues such as electronic, radio and print media, while providing businesses with more cost-effective and affordable channels to engage, inspire and convert potential customers. That said, the world of online advertising is not all bells and whistles; according...
Ever since the onset of the smartphone revolution, responsive web design has been a buzz word, and with a constantly increasing share of mobile devices as an internet access medium, its significance has only grown with time. Having said that, anyone that hopes to bring organic search traffic cannot afford to ignore the search receptiveness...
In a world profused with fierce competitiveness, there is no such thing as, “build it and they will come”. More so if you are in a highly-congested and overworked territory, such as content marketing. Every marketer exercises all their might to create compelling communications and leverages every possible medium to engage, educate, inspire, and convert...
Starting a business website can be both exciting and intimidating. On one hand, you want it to accurately showcase your capabilities as a business; on the other, you have to ensure it offers a seamless user experience to visitors, and if striking a balance between the two wasn’t hard enough, you also to ensure search...
Many app developers experience the urge to get started with coding as soon as they have a concept. Although understandable, this is not the greatest of approaches. Making an effective application is an intricate procedure, in which you can rarely skip a step without facing repercussions. There are many things to consider before you start...
While most marketers from current times construe content marketing as a rather novel, internet-driven tool to drive sales, the fact is, its earliest traceable application dates back to the 18th century, when Benjamin Franklin issued Poor Richard’s Almanac to promote his printing business in 1732. Though a lot has changed since then in the world...
Back in the dawn of the 21st century, something remarkable happened. The advent of web 2.0 finally opened the bolted gates of the internet to the masses – people finally had a medium to make their voice heard. So began a revolution that would change the face of the world as we knew it. Fast...
In the world of business, reputation is everything, and businesses either come to terms with the fact, or cease to exist. Moreover, owing to the online revolution, the significance of reputation has grown manifolds during the last couple of decades. While it can take years to build a reputation for your brand; in today’s internet-driven...
Even since the onset of the web 2.0 revolution back in the early 2000s, the world of marketing has undergone an array of transformations, and thanks to emerging technologies; it is now evolving faster than ever. The transition, however, opened a floodgate of opportunities for new advertising & marketing agencies to surface, which, although enabled...
