Though it goes without saying that YouTube has emerged as a remarkably potent platform for brands to connect with their audiences, the task of attracting and “retaining” their attention is easier said than done. In fact, there have been countless instances, wherein even after a promising inception, business channels have failed to grow their viewership despite investing heavily in YouTube marketing services. This is often due to some common mistakes that you can easily avoid, some of which we will cover in this article. Read on.
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Delay in Value Delivery
The average attention span of human beings has decreased considerably during recent years, which makes it essential for you to ensure that you don’t go overboard with the introduction of your video or channel. Keep the intros crisp and exciting and address the commitment made in the title as soon as possible, as any extended delay in value delivery will simply be a turn off for your viewers.
Blatant Brand Promotion
Yes, it is true that you are investing in YouTube video promotion to promote your brand, but you must not ignore the fact that it is, after all, a “social’ platform. The branding should always, therefore, be subtle. Don’t blow the trumpet too loud and always be realistic with your claims. The rule of thumb is simple; if you cannot take a claim to the court, don’t make it in your video content either.
Let’s face it, “not” every video you push through your YouTube channel will bring you new business, and it will be better if you don’t expect so either. Different types of videos are meant to serve as catalysts in different stages of the customer journey that typically starts with “discovery”, goes through to “conversion” and ends with “advocacy”, and they should be leveraged as such.
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Connecting with people and turning them into regular followers can be a tricky affair even for the most seasoned of organizations out there. Like they say, some things are better left to specialists. That is the reason why it is always advisable to bring in a YouTube marketing company with proven expertise in the domain, such as ROI Mantra. Since inception, we have turned the fortune for hundreds of organizations through comprehensive YouTube marketing services, and the next success story could be yours. Connect with us today to learn more about our YouTube video promotion capabilities and what they can translate into for your business.