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Using Social Media to Boost Your Website Traffic

Social media and SEO are inbound strategies that you can count on when looking to fortify your online presence and attract the target audience to your brand. The connection between the two strategies is such that solid social media presence has the effect of boosting your site ranking on SERPs. ROI Mantra provides SMO services in India that take advantage of our extensive knowledge and experience, as well as the latest insights and strategies that deliver tangible results.

Here are some of the proven ways in which SMO can boost your ranking.

Using Keywords

Adding foundation-level keywords to your page works to improve your site’s visibility and ranking. Aligning keywords with your social media profiles may also entail capturing target key phrases in elements such as the page name of company info. All this must be done in a way that comes off as being natural to avoid a spammy or promotional outlook. You must also capture relevant keywords and trending hashtags in your social media posts to boost ranking in social search results and garner more followers.

Related Blog: Is Social Media Not Working for Your Business?

Bringing Social into your Site

Blending your social media and site is a great way to boost your online presence and promote your brand. Social platforms such as Facebook boast high web authority which rubs off your site even when it’s just in its infancy. You can bring social into your site by:

  • Having your social media sharing buttons featured on the website.
  • Enabling users to sign-up or log-in using their social media accounts.
  • Having your website feature direct web links to your brand’s social media channels.

Posting Search Optimized Pieces

Optimizing social posts for searches also helps bring authority to your site. This can be achieved by first having a solid anchor such as a great infographic, case study link, or video. Next you can optimize the title for search by framing it in line with a specific query. You can also include hashtags and seasonal keywords to rise through the search results.

Last Word

Above everything else, you need to share quality content and make efforts to grow your follower base. Our SMO experts can help you craft and implement these and other winning strategies to boost your website performance and grow your brand. We provide some of the best SMO services you can find in India and have experience successfully partnering with players big and small across different industries. To learn more about our SMO services in Delhi, India, call +91-84480-78585 or write to us at You can also fill out our contact form and we’ll get back to you as soon as possible.

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