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Media Planning and Buying Services

Media Planning and Buying Services

In today’s increasingly competitive markets, every business leverages all its might to outshine its competitors, giving birth to a fierce competition in the advertising world, fuelled by a constant change in the dynamics at play. That is the reason why a large number of brands, despite exercising all possible diligence, are unable to receive the kind of returns they project from their media spends. A simple and arguably failsafe solution to bridge the gap is bringing in a master of the trade, such as ROI Mantra.

Not Another Media Agency

Being an organization acutely focused on delivering ROI, we understand and embrace the power of data, and have developed proven expertise in mining the best out of it for our clients. Our media planning and buying team invests countless hours in unearthing even the minutest detail about the client’s business and market dynamics, including competitor strategies, customer dynamics, key acquisition channels, and all other similarly vital aspects. Based on the findings we create a tailored plan to meet the ever-changing media landscape.

We are amazing in our approach, easy to work with and offer high level of service experience. If you are looking for High-Quality Media Planning and Buying Services

Our Media Planning and Buying Process

As staunch proponents of impeccably refined processes, we have left no stone unturned to deliver an absolutely seamless experience to our clients. To present a glimpse of what’s in store, here’s a quick snapshot of our media planning and buying process:

Step 1: Initial Analysis

During the initial analysis, our media planning and buying experts dig deep with their research shovels to perform a comprehensive market research, to identify and understand your target customers and industry dynamics, which we leverage to devise robust strategies to encourage your TGs to take the desired action. This phase includes competitor analysis, customer segmentation, customer interest and behaviour analysis, and a thorough study of all other dynamics at play.

Step 2: Media Planning

During this phase, we get down to identifying the most relevant and promising media outlets for your brand, thoroughly evaluating all traditional avenues, such as television, radio, newspaper, print, and billboards, as well as digital ones such as search, display, social media, email, and mobile. Based on the findings, we create a tailored blend of channels and work out budgeting to the finest details, to ensure our clients receive simply unmatched value for every cent of their investment.

Step 3: Media Buying

Since inception, ROI Mantra has been committed to forging unwavering client and vendor relationships based on transparency and trust – an ideology that reflects in our consistently expanding network of media suppliers. Once our media research team has identified the most suitable ones for the selected channels, our vendor managers get into action to find the best possible prices for the desired slots and explore all possibilities of deals and discounts to deliver even greater value to our clients.

Sounds Intriguing? Let’s Talk!

We understand that choosing a media planning agency is a critical decision for your business, which is why we are always happy to walk you through our capabilities and their potential for your business. To learn more about our media planning and buying services, connect with us for a free no-obligation consultation. Simply call +91-84480-78585 or fill out our contact form. You can also write to us at and we’ll take it from there.

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