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Google Broad Core Update: What You Need to Know

Google’s May 2020 Core Update is over and it’s now the best time to look at what it means and discover if there are any big winners or losers. An algorithm is a system that is used to obtain data from the search index and provide the best results for user queries. Webmasters and Digital Marketing Services providers need to stay abreast with updates rolled out by Google to remain competitive in their respective industries. The rollout of the May 2020 Core Update was announced by Google Search Liaison Danny Sullivan on Twitter on the 4th of May. It is the second Broad Core update in 2020. Here is a look at all you need to know about the May 2020 Core Update so far.

What is the May 2020 Core Update?

Broad Core updates are released three to four times a year and are global in nature. The May 2020 Algorithm Update is a Core Update and, according to Google’s Webmaster Central Blog, it does not target specific pages or sites. Although some pages are bound to do less well or better than they did before the rollout, Google insists that Core Updates are simply there to improve how the company’s system assesses content overall. In short, the update rewards great content.

Indications So Far

Initial indications are that the Core Update is E-A-T-related (Expertise, Authority, and Trust) once more. However, unlike in the past, E-A-T-related players are not big winners this time as E-A-T signals seem to be important whereas strong E-A-T signals are not the focus. The update goes beyond the usual E-A-T-related industries such as health and finance. While there may not be any big winners resulting from the May 2020 Core Update, indications are there are many small winners in what seems to be an effort by Google to rectify past errors that saw small players with great quality content losing out on competitive keywords due to lack of domain authority. If you are doing less well than before or wish to scale your business, it is imperative to partner with one of the best digital marketing agencies.

The Road Ahead

Webmasters need to concentrate on churning out quality information to get favorable rankings in relevant search queries. This means reassessing your content strategy or partnerships to find a successful formula. ROI Mantra is a full-service Digital Marketing Services company providing top-tier content marketing and related services. We work exclusively in a Performance Model as we believe that ROI and Performance are must-haves for measuring the efficacy of any Marketing. Talk to us today to discuss your requirements and find out how we can help you scale your business through a solid web presence. Call +91-120-466-3004 in India or +1 (214) 307-6416 in the USA. You can also email us at or fill out our contact form.

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