The internet revolution has changed the world of business forever, with smartphones fast replacing traditional information access mediums, such as laptops and desktops. That explains the rapidly increasing number of businesses turning to mobile SEO, to give their websites the desired exposure. Having said that, before you start looking for the top ranked mobile SEO company, it is advisable to familiarize yourself with the field. That is exactly what we’ll cover in this blog post, starting with the most fundamental question.
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Why to Invest in Mobile SEO?
According to a recent report released by Statcounter, about 55.3 percent of users use mobile devices to access the internet, whereas desktops and laptops, collectly, are used by 41.9 percent of users, with the smallest share of the pie going to tablets. Given these numbers, it is clear that you need to have an acute focus on mobile users and their experiences, for your SEO efforts to yield the desired results. That’s the reason it is advisable to hire an online marketing agency with proven expertise in mobile SEO.
How is Mobile SEO different from SEO?
While the technical principles of SEO more or less remain the same in mobile SEO, there are some alterations that you would have to embrace, the primary being having a responsive website with a loud and clear call-to-action, unless you already do. Besides that, mobile landing pages should be more minimal. That’s because a mobile user has a much smaller reading area and may not be able to pick all the details included in your standard landing pages designed for desktops and laptops.
How to Maximize the Potential of Mobile SEO?
Once all technical aspects are aptly met, it is time to focus your energies on maximizing the potential of your mobile SEO efforts, with the ultimate aim to deliver a superior user experience. Besides ensuring harmony with local SEO principles and optimizing load speed, you can test different landing pages and designs, work on call-to-actions that are more clearly placed and are easily accessible, and overall delivers a seamless pathway for customer journey, starting from discovery to conversion.
The Last Word
Mobile SEO, just like SEO of the yesteryears, is a long-term exercise that may take some time to start producing tangible results, but when it does, both the results and growth become organically sustainable, provided the job is in the right hands. That is when you need a proven mobile SEO expert, such as ROI Mantra. Over the years, we have helped hundreds of businesses achieve accelerated growth with our full spectrum of services, and your success story could be the next. To learn more about our mobile SEO services and what they can translate into for your business, feel free to reach us at +91-84480-78585. Alternatively, fill out our contact form or email at email@example.com., and we’ll get back to you as soon as possible.