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A Beginner’s Guide to App Store Optimization (ASO)

With nearly 3 million apps in the Google Play Store and more than 2 million in the App Store, making your app standout can be exceedingly challenging. In response to the ever-growing competitiveness, a large number of app marketers turn to App Store Optimization (ASO). Be it for getting discovered or gaining popularity, ASO is unarguably one of the best ways forward. The right ASO strategy and execution can help place your app at the forefront of app stores and help drive downloads. To help you better understand the importance and role of app store optimization services, we’ve put together a simple guide. Read on.

What is App Store Optimization?

App store optimization is best defined as the set of processes which help consumers discover and download your app. By means of keyword targeting and optimized app descriptions, it becomes easier to make your app discoverable among app store search results. Based on a recent study, it was found that more than 60% of apps are discovered through app store searches. Optimizing your app to appear in top search results, therefore, will lead to a better app ranking and increased downloads.

Factors that Drive App Store Optimization

The title of the app, keywords in the app description, total number of app downloads, and reviews are the key factors that drive app store optimization.

Title of the App

An app title is the first thing to greet any prospective user. It is, as a result, important that the title contains keywords with the most search volume to ensure that your app gets discovered. While changing the app title multiple times can have a negative result, finalizing upon an ideal title and sticking with it is always necessary.

Keywords in App Description

Keywords play a major role in helping your app appear in the top search results. Choosing the right keywords by understanding your target audience will surely help boost your app’s search rankings. Keywords, unlike the app title, can be frequently revised and updated in your app description for better performance.

Total Number of App Downloads

The number of app downloads plays a role in determining the overall optimization of your app. That being said, the number of downloads can only increase organically, meaning that you are better off diverting your efforts to keyword optimization.

Reviews and Ratings

It goes without saying that apps that have a better rating and positive reviews get downloaded more often. The ratings and reviews, much like app downloads, happen organically. Nonetheless, you can respond to negative reviews and address any customer complaints promptly to ensure that your user base is satisfied and gives you a better rating in the long run.

The Last Word

App store optimization is more of a journey than a destination. You have to ensure that your app stays optimized always, which requires you to monitor trending keywords, understand your user base, and push constant updates. ROI Mantra, one of India’s fastest growing digital marketing agencies, offers comprehensive app store optimization services. Let us do the heavy lifting of optimizing your app while you can simply reap the benefits, which include improved ratings, increased discoverability on search results, and ultimately, more downloads and revenue. To discuss your requirement or learn more about our range of ASO services, call +91-120-466-3004 in India or (214) 307-6416 in the USA. Alternatively, you can email us at and we will take it from there.

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