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4 Essential Elements of an SEO Audit

Every business wants to push its website up the search engine charts. To achieve this, it is necessary to focus on technical SEO. Technical SEO involves optimizing the technical aspects of a website, with an aim to make it better harmonize with the indexing mechanism of search engines. It ensures your business consistently features on search engine results. If you’re looking to strengthen your website’s technical SEO framework, reach out to ROI Mantra. We are a leading digital marketing agency offering search engine optimization services in Delhi. Below are some aspects of a technical SEO audit that we can conduct for you.

1. Keyword Cannibalization Audit

Keyword cannibalization is when a website relies on a single keyword across multiple pages. It can confuse search engines to decide which page to feature in their results and can also lower conversion rates. Use filters and search engines to check keyword repetition in multiple pages on your webpage. If you are unsure how to go about it, let the team at ROI Mantra take the lead and carry out keyword optimization for your website, and prevent keyword cannibalization from hampering your search rankings.

2. Broken Links Audit

Broken links are deleted or altered web pages that do not have an internal link to another page. It also occurs when the format of a URL is incorrect. Broken links can spell trouble for your website, as they can affect the ability of web pages to the crawlers used by search engines. In addition, any broken listings and incomplete web pages can drive users away from your website. To avoid the pitfall, you can rope in the team at ROI Mantra to conduct a thorough website audit and fix any broken links and ensure any search result page takes users to the desired page.

3. Website Indexing Audit

Website indexing plays a key role in deciding the rankings of your website on search engines. The measure of effectiveness is how well Google or any other search engine is able to index your website’s internal pages. To ensure top rankings on all pages, it is important to identify any pages that may not be being indexed by search engines, which could be due to poor content, missing keywords, or maybe a technical glitch. ROI Mantra is a reputable digital agency offering SEO services in Delhi NCR, ideally positioned to help you overcome all such obstacles.

4. Mobile-Friendliness Audit

An increasing number of users now access the web through portable devices, such as smartphones and tablets. Your website, therefore, must be designed and optimized to deliver the same browsing experience across devices. Besides checking the responsiveness of a website, a mobile-friendliness audit also takes into consideration various other aspects, such as images compressions, font size management, and accelerated mobile pages (AMP). Reach out to ROI Mantra to ensure your website is delivering a consistent user experience across devices.

Wrap Up

While effective implementation of SEO best practices is essential to make your website achieve top search rankings, it is important that you start with a comprehensive SEO audit to identify the gaps. If you are looking for world-class SEO services in Delhi, look no further than ROI Mantra, a sales and brand enablement powerhouse, equipped with a comprehensive suite of capabilities to position your business at the helm of success. To learn more about our search engine optimization services, simply call +91-84480-78585, or email and we’ll take it from there.

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