When traditional marketing practices fail to produce significant results, a strategic and nuanced approach such as content marketing becomes the need of the hour. By means of content marketing, you get to produce insightful, actionable, and highly relevant information for a set of clearly defined audiences. Doing so helps you attract genuine customers with a strong buying intent. Most leading brands, as a matter of fact, greatly rely on content marketing. That said, executing a successful content marketing program is easier said than done. Mental models, frameworks, and thought processes used for understanding the world around us, greatly aid in content marketing as well. To find out how, read on.
1. Activation Energy
Activation energy is a term that originally belongs to a branch of Chemistry and defines the minimum amount of energy required for a reaction to happen. It is, more or less, a minimum threshold that all reactants in a chemical reaction must reach. Similarly, in content marketing too, your efforts need to hit a certain threshold before they start producing profitable results. According to the uber-popular SEO tool Ahrefs, most of the pages that reach top 10 in Google SERP are generally three or more years old. While you may not have to produce content for three years in a row without any results, you would have to realize that content marketing requires you to play the long game.
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2. First-Principles Thinking
First-principles thinking, as the name itself states, is all about boiling things down to their fundamentals and then making a decision. The mental model, simply put, is all about getting down to the basics, and is famously embraced by celebrated entrepreneurs such as Elon Musk. Here’s how you utilize the stellar mental model for your content marketing efforts – break down your brand’s story and search for some of the most fundamental truths you stand for. Doing so can help you come up with a ton of creative ideas to better communicate your brand messaging and acquire new customers.
3. Second-Order Thinking
In simple terms, second-order thinking can be summarized as an iterative process where you keep evaluating your options critically to uncover deep, meaningful insights. Speaking from a content marketing standpoint, first-order thinking would be something like targeting keywords corresponding to your business that have the highest search volume – which can be done by just about anybody and is not guaranteed to give you meaningful results. Second-order thinking, on the other hand, requires you to prioritize the keywords based on topics that are most relevant to your audience and business, and then look for search metrics before targeting.
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Final Thoughts
Assumptions and shallow conclusions are the ultimate bane for any content marketing approach. The best way forward, at such a juncture, is to go back to basics, better understand what your customers’ needs are, and realign your efforts accordingly. Mental models can help you realize and accomplish a number of feats in content marketing, making them a valuable tool in your arsenal. If you are looking for content marketing services in Delhi and would like an experienced team of content marketers to do the heavy lifting for you, look no further than ROI Mantra. To learn more about our content marketing services, simply call +91-8448078585 in India or +1 (214) 307-6416 in the USA. You can also write to us at info@roimantra.com and we will take it from there.