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ROI Mantra, India https://www.roimantra.com/in Award Winning Profit Driven Search Marketing Agency Fri, 27 Oct 2023 10:46:38 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.13 Website Design: The Art of Creating a Seamless User Experience https://www.roimantra.com/in/website-design-the-art-of-creating-a-seamless-user-experience/ https://www.roimantra.com/in/website-design-the-art-of-creating-a-seamless-user-experience/#respond Mon, 21 Aug 2023 09:48:38 +0000 https://www.roimantra.com/in/?p=8596 Today, when people’s attention span is shrinking and competition is becoming fiercer, creating websites with intuitive navigation becomes crucial for success. If you ask any leading web design company, they will always stress the importance of user-centric design. Why? Because a user-centric design can have an immense, positive impact on driving engagement, conversions, and overall user satisfaction. In this blog, we will delve into the intricate details of designing websites with intuitive navigation and how it can elevate the user experience to new heights. Come, let us uncover the secrets behind designing websites that captivate users.

The Role Of Cognitive Load And Information Architecture

By exploring how users interact with navigation elements, you can optimize the design and placement of menus, buttons, and links to enhance usability. Users tend to follow scanning patterns, click on visually prominent elements, and rely on search functionality to find specific information. By aligning the website's navigation with these behaviors, designers can ensure that users can easily find what they are looking for and navigate seamlessly through the website. In this regard, cognitive load plays a key role. Cognitive load refers to the mental effort required for users to process information and perform tasks on a website. Implementing effective information architecture can reduce cognitive load by organizing content in a logical and intuitive manner. We will talk more about this in the subsequent sections of this blog. By minimizing cognitive load, users can focus their attention on the content and tasks at hand, leading to a positive and seamless user experience, eventually leading to high user engagement and satisfaction. 

Principles of Intuitive Navigation 

When designing websites, keep the following principles of intuitive navigation in mind to create a user-centric browsing experience.

Clear and Consistent Navigation Structure

When aiming to design websites with intuitive navigation, one of the key principles to keep in mind is maintaining a clear and consistent navigation structure. Clear navigation ensures that users can easily find their way around the website and locate the information they need. This involves using descriptive labels for navigation menus and buttons and avoiding ambiguous or vague terminology. Consistency, on the other hand, ensures that navigation elements are presented uniformly throughout the website, allowing users to develop a mental model of how the website works. By adhering to these principles, web design companies can create a seamless and user-friendly experience, reducing user confusion and frustration. Such a structure enhances the overall usability of the website and promotes positive user engagement, ultimately leading to increased conversions. 

Minimalism and Simplicity

By adopting a minimalist approach, web design companies can help create clean and uncluttered interfaces that focus on essential aspects. This means removing unnecessary elements, reducing visual distractions, and presenting information concisely and straightforwardly. It also means streamlining the navigation process by keeping it simple and easy to understand. That can be achieved by using intuitive icons, clear headings, and logical menu structures. Embracing minimalism and simplicity in navigation design can help websites become user-friendly, allowing visitors to navigate effortlessly and find what they're looking for. This not only results in a positive user experience but also encourages engagement and leaves a lasting impression on website visitors. 

Visual Hierarchy and Signifiers

Visual hierarchy refers to organizing the elements on a webpage in a way that guides users' attention and emphasizes the most important information. This can be achieved through the intelligent use of size, color, contrast, and placement. By establishing a clear visual hierarchy, you can help users understand the structure of the website and navigate it effectively. In addition to visual hierarchy, incorporating signifiers is crucial for intuitive navigation. Signifiers are visual cues that indicate the functionality or purpose of an element on a webpage. They can be in the form of icons, buttons, or labels that provide clear indications of their intended actions. By using consistent and recognizable signifiers throughout the website, users can easily identify interactive elements and understand their functionalities. This helps users navigate the website with confidence, reducing the need for guesswork and improving the overall user experience. 

Final Word

Designing websites with intuitive navigation is an art that requires a deep understanding of user behavior and expectations. Incorporating the principles that we discussed today can help you develop easy-to-navigate, visually appealing, and user-friendly websites. When looking for web design services, working with a reputable website design company in India with proven experience always helps. This is where ROI Mantra can be a game-changer. We are a trusted web design company with close to a decade of experience in the digital space. We are a Google All-Stars-awarded digital marketing agency, with a consistent record of helping businesses climb the ladders of SERPs on highly competitive keywords. To learn about our website design services, simply call +91-84480-78585 or email info@roimantra.com. You may also fill out our contact form, and we will get back to you as soon as possible.

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Future Trends in Responsive Web Design: What to Expect https://www.roimantra.com/in/future-trends-in-responsive-web-design-what-to-expect/ https://www.roimantra.com/in/future-trends-in-responsive-web-design-what-to-expect/#respond Tue, 20 Jun 2023 11:17:36 +0000 https://www.roimantra.com/in/?p=8459 As the majority of online interactions occur through mobile devices these days, responsive web design has emerged as a fundamental pillar of successful website development. It enables websites to seamlessly adapt to various screen sizes, resolutions, and browsing environments, ensuring optimal user engagement across devices. Technology, however, never stands still, and the landscape of responsive web design services in Delhi, NCR is constantly evolving. To remain competitive, it is essential for web designers, developers, and businesses to anticipate and embrace the upcoming trends shaping the future of responsive web design. In this blog, we will explore the exciting developments on the horizon and provide insights into what we can expect in the world of responsive web design.

Captivating Scrolling

Captivating scrolling is set to be a prominent future trend in responsive web design, enhancing user engagement and creating immersive experiences. A popular technique within this realm is parallax scrolling, which adds a dynamic touch to specific sections of a webpage. Here are the features of parallax scrolling:

  • Typically employed in full-width applications, parallax scrolling incorporates images, videos, or textured visuals to provide depth to the page.
  • As users scroll past these media elements, the scrolling action generates an illusion that the media is positioned behind adjacent sections, making the content more visually appealing than usual.

By harnessing the power of captivating scrolling, web designers can elevate their websites to new levels of user engagement and interactivity. This interactive scrolling effect not only grabs users’ attention but also encourages them to explore the website further, creating a memorable browsing experience. To see a real-life example of captivating scrolling, take a look at the website “The Story of The Goonies,” where parallax scrolling is skillfully utilized to immerse visitors in the narrative.

Dynamic Cursors

Dynamic cursors are poised to revolutionize the way users interact with websites, offering a new level of engagement and interactivity. Traditionally, cursors have been limited to the default arrow shape, serving a purely functional purpose. However, with advancements in web technologies, any experienced responsive website design company in Delhi, NCR can help you create dynamic cursors that respond to user actions, adding an extra layer of visual interest and enhancing the overall user experience. These dynamic cursors can change shape, color, or animation based on the context, providing real-time feedback and guiding users through the website’s elements. For instance, a cursor can transform into a pointing finger when hovering over clickable elements, or it can adopt a different shape to indicate “loading or waiting” states. By deploying dynamic cursors, an expert responsive web design company in Delhi, NCR, can inject personality and playfulness into your web design projects, creating an intuitive browsing experience for users from the moment they land on a page.

Intelligent Content Loading

With the increasing prevalence of resource-intensive elements and external integrations, website loading times have become a significant concern for many. The future of responsive web design will witness the widespread adoption of intelligent content-loading techniques to mitigate this issue. Intelligent content loading, when used effectively, can help optimize performance and deliver information to users in the most efficient way possible. Two such techniques are:

  • Lazy loading: Lazy loading ensures that web browsers download only the visible content on the screen, conserving server resources and reducing loading times for unseen content.  
  • Infinite scrolling: Major social networks have been utilizing lazy loading and infinite scrolling for years, particularly for lengthy single-page websites. 

These technologies not only enhance conversion rates but also positively impact search rankings. Users will no longer have to wait for an entire webpage to load but can instead enjoy a faster and more responsive browsing experience.

Geolocation & Browser-Based Content

Geolocation technology plays an instrumental in enhancing user experiences by providing personalized and location-specific content. In the future, geolocation will play an even more significant role in tailoring website content to individual users. By leveraging geolocation data, websites can:

  • Dynamically adjust their content based on the user’s location
  • Deliver targeted information, offers, and services that are relevant to the customer’s geographic area.
  • Create a more personalized and engaging experience
  • Increase user satisfaction
  • Improve conversion rates
  • Tap into the native capabilities of users’ devices

For instance, a website can access a user’s camera or microphone to offer voice-enabled functionality and interactive experiences. These advancements will enable businesses to deliver highly relevant and interactive experiences, fostering deeper connections with their audience and setting new standards for user-centric design in the responsive web design landscape. If you are not sure how to implement such techniques, consider opting for proven responsive web design services in Delhi, NCR.

Progressive Lead Nurturing Forms

Gathering information about website visitors is crucial, but bombarding them with extensive forms can lead to drop-offs and hinder the lead-generation process. That’s where progressive or dynamic contact forms take center stage. Such technology allows you to adapt to the lead’s journey and display relevant fields accordingly. The goal is to strike a balance between obtaining valuable information and maintaining a streamlined user experience. Initially, a form may ask for basic details such as name, company, and email address during the first conversion. However, with the integration of a CRM system like HubSpot, subsequent visits to the website will trigger intelligent form adjustments. The CRM recognizes returning leads and dynamically displays form fields that have not been previously filled out, allowing for a gradual collection of additional data. This approach enables a superior personalized experience, tailoring form fields to the specific needs and preferences of individual leads. As a result, the user journey becomes more seamless, conversion rates improve, and valuable customer data is gathered over time.

Final Word

With an increasing emphasis on user-centric experiences, businesses must stay ahead of the curve to deliver exceptional results. The future of responsive web design holds immense potential for creating immersive, personalized, and engaging websites. By embracing the trends we discussed in today’s blog, businesses can unlock new opportunities to connect with their audience, enhance user experiences, and drive conversions. If you’re seeking efficient and precise execution in responsive website design, look no further than ROI Mantra, a leading name for responsive web design services in Delhi, NCR. Our expertise and experience in creating visually stunning and user-centric websites have earned us prestigious recognition in the industry. As a recipient of accolades like the Google All-Stars award, we pride ourselves on delivering transformative digital solutions that captivate audiences and drive measurable results. Ready to embark on a digital journey that exceeds your expectations? Contact us today at +91-844807-88585 or via email at info@roimantra.com. Fill out our contact form, and let our dedicated team of experts bring your web design vision to life. Your search for exceptional responsive website design services in Delhi ends here at ROI Mantra.

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Best Practices for Android Application Testing in 2023 https://www.roimantra.com/in/best-practices-for-android-application-testing-in-2023/ https://www.roimantra.com/in/best-practices-for-android-application-testing-in-2023/#respond Mon, 12 Jun 2023 11:17:34 +0000 https://www.roimantra.com/in/?p=8448 The landscape of mobile application development continues to evolve at an unprecedented pace. Android, being the dominant platform in the mobile realm, demands robust testing strategies that can withstand the ever-growing complexity of apps and ensure exceptional user experiences. As of April 2023, Android controls 68.61% of the global market share. With market saturation and competition intensifying, developers and QA teams must stay at the forefront of the latest testing methodologies and best practices. In this article, we will discuss a range of essential techniques and methodologies that the top Android application development services in Delhi have to offer. Today’s blog will encompass the entire lifecycle of Android application testing. From planning and test case design to automation and performance optimization, we will provide insights and actionable tips to help you optimize your testing efforts.

Best Practices for Manual Testing of Android Applications

Manual testing plays a crucial role in ensuring the quality and usability of Android applications. To maximize the effectiveness of manual testing, developers must include the following practices in their workflow.

  • Clear understanding of the app’s requirements and functionality before starting the testing process.
  • Documenting test cases and creating test scripts can help keep the testing process organized and consistent.
  • Thorough exploratory testing, where testers actively explore the app’s features and functionalities, can uncover potential issues and provide valuable insights.
  • Communication and collaboration with the development team are key, as testers should provide detailed bug reports and effectively communicate any issues encountered during testing.
  • Regularly updating test documentation and maintaining test environments are also crucial to ensure accuracy and reproducibility.

By following these best practices, you can manually test Android applications systematically and efficiently, leading to enhanced app quality and a better user experience. Let us dive deep into the topic and discuss these practices in detail.

Understanding the Types of Android Application Testing

Leading providers of Android application development services in Delhi employ various types of tests to ensure the quality, functionality, and performance of the application. These tests cover different aspects of the app and help identify potential issues and bugs. By combining these different types of tests, developers and QA teams can comprehensively assess the quality, functionality, and performance of Android applications. Each type of test plays a vital role in mitigating risks, ensuring a smooth user experience, and delivering high-quality apps to end users. Here are the main types of tests commonly used in Android development:

Unit Tests

Unit tests focus on testing individual units or components of the application in isolation. These tests verify the behavior and functionality of specific methods, classes, or modules. By testing units independently, developers can identify and fix issues early in the development process, ensuring the reliability and correctness of the code.

Integration Tests

Integration tests assess the interactions and compatibility between multiple components or modules within the application. These tests verify that different parts of the app work together harmoniously and produce the expected results. Integration testing helps detect issues that may arise from the integration of various components, such as APIs, databases, or external services.

Functional Tests

Functional tests, also known as end-to-end tests, simulate user interactions and verify that the application functions correctly from a user’s perspective. These tests cover scenarios that mimic real-world usage and ensure that the app behaves as intended. Functional testing can involve UI testing, user flow testing, and scenario-based testing to validate the overall functionality and user experience of the application.

Performance Tests

Performance testing evaluates the responsiveness, scalability, and stability of an application under different load conditions. These tests measure how well the app performs in terms of speed, resource usage, and responsiveness. Performance tests help identify bottlenecks, memory leaks, and other performance-related issues, ensuring that the app can handle various user interactions and loads effectively.

Usability Tests

Usability testing focuses on evaluating the user-friendliness and intuitiveness of the application’s interface. These tests involve real users interacting with the app and providing feedback on its usability, navigation, and overall user experience. Usability testing helps uncover any potential usability issues and enables developers to refine the interface and enhance the user experience.

Security Tests

Security testing aims to identify vulnerabilities and potential security threats in the application. These tests include checking for data leaks, encryption, authentication, and authorization vulnerabilities. Security testing is crucial to ensure that user data and sensitive information remain protected from potential attacks or breaches.

Setting up an Effective Testing Environment

Creating an efficient and reliable testing environment is a crucial step in Android application testing. A well-structured testing environment provides a solid foundation for:

  • Executing tests
  • Analyzing results
  • Ensuring the accuracy of your testing efforts

To establish an effective testing environment, it’s essential to set up a dedicated testing infrastructure that closely resembles the production environment. You need to:

  • Configure physical or virtual devices representative of your target audience
  • Select the appropriate Android versions
  • Consider multiple screen sizes and resolutions

Solution:

Utilizing modern testing frameworks, such as Espresso or Appium, and leveraging testing tools and libraries can streamline the testing process and enhance productivity. By investing time and effort in setting up an efficient testing environment, you can:

  • Optimize test coverage
  • Identify issues early on

Oftentimes, investing in high-end industry-standard hardware and infrastructure is not a feasible option. In that scenario, working with a reputable Android development company in Delhi NCR with proven expertise can solve the problem for you. 

Creating a Test Plan

Android itself suggests developers create test plans depending on factors such as the type of app, the development team, the amount of legacy code, and the architecture used. A test plan serves as a roadmap, outlining the objectives, scope, and approach of the testing process. To create an effective test plan you must analyze the app requirements, user expectations, and business goals. The test plan should define the test coverage, specifying the different scenarios, edge cases, and inputs to be tested. This analysis will help identify the following:

  • Critical functionalities
  • Key user flows
  • Potential risks

This would ensure systematic and thorough testing, minimize the chances of overlooking critical aspects, and ultimately deliver robust and reliable applications that meet user expectations.

Final Word

In the dynamic and competitive landscape of Android application development, rigorous testing practices have become paramount for delivering exceptional user experiences. With a well-executed testing strategy in place, you can confidently release high-quality Android applications that meet user expectations, differentiate yourself in the market, and contribute to the success of your mobile endeavors. For efficiency and precise execution, you may opt for Android application development services in Delhi, NCR. Your search for the best Android application development services in Delhi ends here, at ROI Mantra. ROI Mantra is the proud recipient of the prestigious Google All-Stars award. We specialize in building stunning Android applications that captivate your audience and drive measurable results. Ready to discuss your requirements and embark on a transformative digital journey? Give us a call at +91-844807-88585 or shoot us an email at info@roimantra.com. Fill out our contact form, and leave the rest to us. Our dedicated team of experts is eager to listen to your vision and deliver tailor-made solutions that exceed your expectations.

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Top 4 Mobile SEO Practices to Attract Relevant Website Traffic https://www.roimantra.com/in/top-4-mobile-seo-practices-to-attract-relevant-website-traffic/ https://www.roimantra.com/in/top-4-mobile-seo-practices-to-attract-relevant-website-traffic/#respond Mon, 27 Feb 2023 09:10:14 +0000 https://www.roimantra.com/in/?p=8409 According to a recent study, website traffic generated from mobile phones was 1.54 times that of the traffic generated from desktops and tablets and the difference is expected to widen in coming years. That’s why every business that aims to garner traffic through web searches must optimize its website for mobile searches by investing in mobile SEO services. While you can always count on ROI Mantra to deliver world class mobile SEO services, to help you get started, we present some of the top mobile SEO practices. Read on.

1.Use Schema.org Structured Data

The schema markup is found at Schema.org and is a form of microdata. Coming into the highlight back in 2011, schema markups help enhance the description of the web pages. Though there’s no clear evidence on whether creating structured data by using schema markups helps improve the overall SEO rankings, it is still advisable to deploy schema markups to let search engine crawlers know about the things that you want to make more prominent.

2.Don’t Block CSS, JavaScript, or Images

A few years ago, webmasters had to block one or more of the elements such as the CSS, Javascript, or images, as mobile phones couldn’t support them. But, that was then. Thanks to technological advancements; it is now advisable to not block these elements and let the Smartphone Googlebot read them to help organizations rank their websites higher on SERPs.

3.Use a Responsive Web Design

It goes without saying that creating a responsive web design is one of the vital considerations to enhance SEO rankings. This includes leveraging the CSS3-based media queries, and a fluid grid, to make the web design compatible with both mobile and desktop versions. Using a responsive web design allows you to display your content freely, regardless of screen resolution and dimension.

4.Create a Separate Mobile URL

Creating a separate or dedicated or parallel website is one of the most effective ways to deploy a responsive web design. To avoid URL confusion, webmasters can use an “m” subdomain, which helps the visitors identify which version they are exploring. That said, creating parallel mobile sites requires all the “site redirects” and other backend elements to be placed accurately.

Final Word

When it comes to providing mobile SEO services, ROI Mantra is a trusted name with close to a decade of experience in the digital space. We are a Google All-Stars-awarded digital marketing agency, with a consistent record of helping businesses climb the ladders of SERPs on highly competitive keywords. To discuss your requirements or learn more about our mobile SEO services, simply call +91-84480-78585 or email info@roimantra.com. Alternatively, you can fill out our contact form, and we will get back to you as soon as possible.

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Expert Tips to Improve Your Sales on Amazon https://www.roimantra.com/in/expert-tips-to-improve-your-sales-on-amazon/ https://www.roimantra.com/in/expert-tips-to-improve-your-sales-on-amazon/#respond Tue, 21 Feb 2023 12:45:49 +0000 https://www.roimantra.com/in/?p=8400 Amazon is a leading e-commerce platform on which businesses are always willing to spend heavily to improve their sales. According to a study, there has been an increase of 108.6% in global ad spending on Amazon (2016-2021). While most businesses focus on PPC activities on Amazon to drive sales, search optimization is also an excellent option to drive traffic and sales. That said, optimizing product listings on Amazon requires an in-depth understanding of the platform’s guidelines and relevant SEO methodologies, which is why it is advisable to partner with a leading Amazon marketing agency in Delhi, such as ROI Mantra. Read on as we present some expert tips to help improve your sales on Amazon.

Use a Mix of Long- and Short-tail Keywords

Every campaign optimization starts with choosing the right set of keywords that helps increase visibility and conversion rates. When it comes to optimizing your Amazon product listings, it is advisable to use a mix of both long- and short-tail keywords, which helps in reaching the masses while approaching the target audience. Customers searching with long-tail keywords are looking for specific products while short-tail keywords help increase brand visibility.

Optimize Product Listings

From titles to product descriptions, every bit of information matters. That’s why it is vital to optimize your product listings. This include:

Title

Optimizing product titles or names is one of the most crucial steps of Amazon SEO as it is used by search engines to evaluate the relevance of a webpage as part of the customer’s search. Some of the things to consider for title optimization are:

  • Character count should be between 60 and 80.
  • Capitalize the first letter of each word except prepositions, articles, and conjunctions.
  • Avoid using non-language ASCII characters (Æ, ®, or ©).

Description

Customers get maximum information on e-commerce platforms from product descriptions. When it comes to optimizing product descriptions on Amazon, it is always beneficial to comply with their product listing guidelines.

Imagery

Providing high-quality images in Amazon product listings helps in both enhancing product visibility and converting general searches into purchases. When it comes to optimizing images for Amazon, consider the following:

  • Use relevant images that align with the title and description.
  • Provide at least one image for every detail page.
  • Image dimensions should be 500 x 500 px or 1000 x 1000 px.

Add Relevant Search Terms through Amazon Seller Central Account

“Amazon Seller Central” portal is vital for users for content and account optimization. It is a one-stop shop which allows users to access all the tools and resources that help in managing their Amazon account effectively. Adding relevant keywords in the search terms will help increase brand visibility. Additionally, businesses can use Amazon’s “Search Terms Report” that provides crucial insights into how customers find products of a certain brand in Amazon stores and popular search terms in specific time frames.

Final Word

Increasing brand visibility and boosting sales on Amazon requires opting for relevant SEO practices while complying with Amazon’s guidelines, along with paid push. This is where you can rely on skilled professionals at a trusted Amazon marketing agency in Delhi – ROI Mantra. A Google All-Stars winner, we are among the leading digital marketing agencies, delivering a full spectrum of marketing services including Amazon marketing. To discuss your requirements or learn more about our Amazon marketing services, simply call +91-84-4807-8585 or email at info@roimantra.com. You can fill out our contact form and we’ll take it from there.

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Top 4 YouTube Marketing Trends for 2023 https://www.roimantra.com/in/top-4-youtube-marketing-trends-for-2023/ https://www.roimantra.com/in/top-4-youtube-marketing-trends-for-2023/#respond Tue, 17 Jan 2023 06:36:56 +0000 https://www.roimantra.com/in/?p=8311 YouTube, with a 2.3 billion active user base, is the prime choice for businesses to harness the power of video promotion. That said, to get the most of your YouTube marketing efforts, it is essential that you stay abreast with the latest YouTube marketing trends, experiment with different video formats, and create content that delivers value to the viewers. That’s why it is advisable to hire a marketing agency with proven expertise in YouTube marketing. To help you in your YouTube marketing efforts, we present some of the top YouTube trends to look out for in 2023.

YouTube Shorts

When TikTok started gaining momentum in 2018, YouTube introduced ‘Shorts’ to help creators publish short-format content. Similar to Instagram’s ‘Reels’, YouTube Shorts allows the publishing of short and engaging videos up to 15 seconds. Businesses can leverage this in-built feature to provide quick listicles related to their industry and highlight recent achievements and developments.

Live Streams

The popularity of YouTube live streams soared during the COVID-19 pandemic, with gamers, reviewers, and podcast hosts getting the highest view share. Both B2B and B2C businesses can leverage this feature to communicate with their audiences in detail, as a part of PR, or strengthen brand awareness. Live streams, apart from being a great way of interacting with people, can be “content banks” for businesses, providing them with sufficient snippets to keep publishing with consistency.

Content Creation Conventions

Exploring YouTube’s new content conventions is always a great way to keep the content engaging and easy to understand for viewers. YouTube content creation tools that make content creation and consumption (for viewers) convenient include:

  • Premier: It is a great tool for creators to engage their audiences before and after the video goes live on YouTube, where people can communicate in the comment section.
  • Chapters: This feature allows the creator to demarcate their videos into sub-sections according to the content being discussed in the video at a given time.

Community Engagement

Community building is one of the oldest trends in the digital space, which continues to be relevant even today. According to a survey conducted by YouTube, 55% of Gen Z respondents agreed being comfortable as a part of a vibrant, engaging, and virtual community rather than interacting in-person. Today, celebrity fandoms have transformed into ‘super-fans’, which gives them a critical leverage in going viral within hours. Some of the most engaging YouTube communities are with T-Series, K-Pop, PewDiePie, and Gordon Ramsay.

Final Word

YouTube can be a highly effective platform for businesses to connect with their customers, provided they deploy the right and a diversified YouTube marketing strategy including both organic and paid avenues. That’s where you can rely on the skilled and experienced professionals at ROI Mantra. Placed among the leading digital marketing agencies, we provide YouTube marketing service to help you outperform the competition. To discuss your requirements and learn more about what makes us one of the leaders in YouTube video promotion in India, simply call +91-84480-78585 or email info@roimantra.com. Alternatively, you can fill out our contact form and we’ll take it from there.

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2022’s Top 5 WordPress Development Trends https://www.roimantra.com/in/2022s-top-5-wordpress-development-trends/ https://www.roimantra.com/in/2022s-top-5-wordpress-development-trends/#respond Wed, 11 Jan 2023 10:58:34 +0000 https://www.roimantra.com/in/?p=8297 It goes without saying that WordPress, with a lion’s share of 65.2 percent in the CMS market, is the most used CMS. WordPress provides customized, flexible, and easy-to-use plans, which makes it an ideal choice for website development, no matter how small or big the website. When looking for a WordPress development company, you can rely on the skilled professionals at ROI Mantra. Continue reading as we discuss 2022’s top five WordPress development trends, many of which may still be effective in the year ahead.

1. Parallax

The parallax effect is a website animation trend, in which various elements of the web content (text and graphic elements) have different animation speeds, creating a contrast while scrolling down. Communication is a vital aspect of website design and parallax helps introduce the information in a systematic way, which keeps the visitors engaged and helps reduce bounce rate.

2. Video Headers

Given the remarkably short human attention span of 8.25 seconds, it is vital to create an engaging website that captures the attention of the visitor in no time and communicates your brand values. Video headers are a great way to grab the visitor’s attention, enhancing the website imagery with motion. For instance, a non-profit organization can use its achievements or accreditations as a video header for establishing brand authority.

3. Chatbots

One of the most viable website features for businesses, chatbots are computer programs that facilitate conversations between customers and the businesses. Chatbots act as a first point of contact between the two for establishing a progressive conversation regarding any questions, feedback, complaints about a product or service. Installing chatbots helps businesses cut down on CRM costs and focus more on other aspects.

4. One-Click Import

One-click Demo Import (OCDI) is a great feature in WordPress from a functionality standpoint. A free WordPress plugin, this feature allows importing multiple types of content to their website. This includes a myriad of content files such as plugins, settings, customizer data, menus, images, custom fields, and widgets. Importing multiple content types with a single click helps web developers create visually appealing websites in shorter time frames.

5. VR-Optimized Themes

If there’s one WordPress development trend that has been among the top choices of most websites, it’d be VR-optimized themes. With continuously-evolving technology, it should come as no surprise that VR is transforming the way we perceive the digital world. VR-optimized themes allow web developers to incorporate 3D effects to various visual elements to enhance the impact on the visitors, which keeps them engaged and helps drive conversions.

Final Word

Website development in 2022 has revolved around three aspects – minimal loading time, seamless functionality, and an interactive user interface is expected to be similar for the coming year. That’s when it is advisable to hire a WordPress development company to help you simplify your digital endeavors and accelerate your growth. When looking for a WordPress development company in India, look no further than ROI Mantra, a Google All-Stars awarded digital marketing agency. To discuss your requirements, call +91-844807-88585 or email info@roimantra.com. Alternatively, you can fill out our contact form, and we will take it from there.

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Content Promotion Strategies that Should be on Your List https://www.roimantra.com/in/content-promotion-strategies-that-should-be-on-your-list/ https://www.roimantra.com/in/content-promotion-strategies-that-should-be-on-your-list/#respond Fri, 30 Dec 2022 01:00:05 +0000 https://www.roimantra.com/in/?p=8265 In today’s rapidly-evolving digital marketing landscape, it’s not enough to just create content and hope it’ll work its magic. You must also pay attention to its promotion. That’s why you need content promotion services to amplify your content’s reach. The ability to effectively promote your content across channels is crucial in today’s marketing environment. The right promotion tactics and tools will help you cast as wide a net as possible when disseminating content, and will also help ensure that you reach the right audience. To help you level up your digital marketing game, in this blog, we share some proven content promotion strategies. Let’s get started.

Using Visuals

In this era of content bombardment, visual content can be a key differentiator. You might be surprised to know that, according to studies, humans can process visual information 60,000 times faster than written text. In addition to making information easier to comprehend, visual content also increases the likelihood of your audience remembering your brand. Most people are unlikely to purchase from a company they’ve never heard of, and this is where visual content can turn the table in your favor. Choosing the ideal visuals can familiarize your audience with your brand, which is a crucial step in the conversion process.

Repurposing Content 

While textual content has its perks and purposes, video content is the new holy grail in the world of marketing, especially social media marketing and brand storytelling. As the vertical video format is specifically designed for mobile phone viewing, you might want to maximize your use of it, especially for short videos. Consider the case where you have written a valuable long-form blog post; creating a short video based on that blog and posting it on various social media platforms can be a great method to repurpose the content and redirect viewers.

Building Email Lists

Regardless of what critics have to say, email marketing is still relevant. People who sign up for your email list have chosen to do so for a reason. The click-through rate (CTR) for emails is typically greater than other digital marketing channels. To maximize your email marketing efforts, try using newsletter swaps to broaden the reach of your content; contact any other business, organization, or person in your industry, who publishes newsletters similar to yours, and then, you may feature each other’s content, which will eventually broaden both of your audience.

Influencer Marketing

Influencers can have a significant impact on your audience and broaden your reach, while also enabling more precise distribution of content. Let’s say, you operate in the dietary supplement industry, and you’ve discovered a powerful influencer – a licensed dietician – who has built a sizable fan base with their targeted, informative, and purposeful content. In addition to establishing a direct influencer marketing affiliation, you can also ask them for an interview for a blog post you are writing. When you publish that piece, they are likely to share your content with their network, which will help you augment your reach.

The Final Word

While most brands focus solely on creating great content, it is also equally important to have a solid content promotion strategy to keep your audience coming back to you for more. That’s the reason why it is advisable to hire an experienced content writing and content promotion services company in Delhi, NCR, rather than taking matters into your own hands. When looking for proven content promotion services, look no further than ROI Mantra, a brand marketing powerhouse that can help you achieve your content marketing objectives. To learn more about what makes us the top content writing company in Delhi, NCR, contact us for a free, no-obligation consultation. Simply call +91-84480-78585 or email info@roimantra.com. You can also fill out our contact form and we will get back to you at the earliest.

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Google Rolls Out ‘Helpful Content’ Update: Here’s What You Should Know https://www.roimantra.com/in/google-rolls-out-helpful-content-update-heres-what-you-should-know/ https://www.roimantra.com/in/google-rolls-out-helpful-content-update-heres-what-you-should-know/#respond Mon, 26 Dec 2022 11:33:20 +0000 https://www.roimantra.com/in/?p=8260 Google recently rolled out its new helpful content update, which emphasizes on creating content for people rather than search engines. Based on this notion, websites will be devalued in SEO rankings if the Google algorithms find the content not to the point or off the topic. Simply creating content can’t ensure a high volume of traffic to the website, unless it is SEO-friendly, which is why it is advisable to hire a local SEO service provider that complies with Google’s latest policies. That said, continue reading as we bring the top five takeaways from Google’s new Helpful Content Policy.

Stay Focused on the Topic

In the latest content policy, Google emphasizes creating content that strictly revolves around the topic and not anything off-topic just to capitalize on high-ranking keywords. In that quest, Google suggests questioning yourself:

  • Are you trying to tap into a new niche without any real experience?
  • Is the content focused to add value to the readers or to attract the search engine?
  • Did you choose to write on a particular topic to solve a real-world problem or just because it was trending?

Curating SEO-friendly content involves several intricacies, which is why it is advisable to contact a digital marketing company that provides local SEO services complying with the latest Google norms.

Share First-Hand Experiences

Google has also addressed the issue of promoting products and services without any prior experience. On the other hand, if you have sufficient experience in using a product or a service, provide original images and insights to make the content more helpful for the readers than just doing paid affiliation.

Don’t Club Multiple Topics

The sole purpose of Google’s new content policy is to focus on the quality of content rather than conditioning it for algorithms. That’s why Google emphasizes hosting a website with a specific niche and not multiple ones. Creating content on a single website that explores multiple niches perplexes both the search engine and readers. The best possible way to host multidisciplinary content is by building multiple websites.

Focus on Reader Experience

Transforming prevailing reader experiences to make them more human-centric is one of the core pillars of Google’s latest content policy. This includes several factors such as including original images and videos, infographics to simplify convoluted data, and providing first-hand experience than quoting secondary sources.

Don’t Provide Unclear Answers

Factual discrepancies and unclear answers are a direct violation of Google’s latest content policy. This not only propagates disinformation but also doesn’t add any value to the readers. As a brand, sharing fraudulent opinions that have no concrete source plummets the brand authority.

Final Word

The first step to attracting traffic to your website is to comply with Google’s content policies. That said, striking a balance between creating content that serves the algorithms while keeping the language, quality, and structure human-centric could be challenging. This is where a local SEO service provider is required. When considering effective local SEO services in Delhi NCR, look no further than the ROI Mantra, a Google All-Stars awarded digital marketing powerhouse. To learn more about our SEO services,  call +91-74288-26632 or email info@roimantra.com. you can also fill out our contact form and we’ll get back to you as soon as possible.

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4 eCommerce SEO Tips to Turbocharge Your Online Store https://www.roimantra.com/in/4-ecommerce-seo-tips-to-turbocharge-your-online-store/ https://www.roimantra.com/in/4-ecommerce-seo-tips-to-turbocharge-your-online-store/#respond Mon, 17 Oct 2022 10:51:12 +0000 https://www.roimantra.com/in/?p=8250 The e-commerce industry is evolving at a remarkable pace, and as a result, the practices that would have helped you rank high on the search engines some time ago may not work anymore. Although that doesn’t mean you should rethink your e-commerce strategy from scratch, it is important to stay updated with the changes in the domain. That’s why it is advisable to work with an expert agency offering ecommerce SEO services. Before you start investing in ecommerce services in India, it is important to be aware of the best practices for achieving optimum returns from your online, which we have recovered in this article. Let’s get started!

1. Use appropriate title tags

Irrespective of the eCommerce vertical you are operating in, it is essential to create and use unique title tags for all pages of your website, and try to include the exact terms for which users search. Also, make sure that when users click on your links, they should land on specific web pages that include the actual products/services claimed by the link. If you are not sure what your title tag should look like, here is one of the many formats:

“Primary Keyword, Secondary Keyword | Your Brand’s Name”

Remember, using relevant, accurate and unique title tags can go a long way in increasing your website’s visibility and traffic.

2. Resolve 4XX errors with 301 redirects

The aim of your eCommerce SEO strategy should be to minimize any chances of a negative user experience. Any guesses, what’s the leading cause of negative user experience? It’s errors such as “Error 404 – Page not found.” If you don’t know already, 404 errors generally occur when you change your website’s permalink, remove content from the page, or when your site is linked to another website with an incorrect or misspelled link. You can resolve such errors on your website simply using a 301 redirect. A 301 redirect is often the ideal method for implementing redirects on your website. In case a visitor searches for your website’s old URL, a 301 redirect automatically redirects the user to your website’s new URL.

3. Include keywords wherever applicable

In eCommerce SEO, it all boils down to keyword research and usage. Without relevant keywords in your SEO stack, the chances of your website ranking high on search engines are grim. That’s because search engine crawlers cannot understand what your website is all about, if you don’t use appropriate keywords. It is, therefore, imperative to incorporate keywords wherever possible. That said, it is important that you don’t overdo it. To ensure you are using keywords optimally, it is advisable to hire an eCommerce SEO services provider to maintain the perfect balance of keywords on your website.

4. Optimize image file names and alt text

If you don’t know already, ‘alt text’ allows Google to understand the context of the images on your website. It is responsible for enabling search engines to figure out the relation between your content and images. Avoid default image names and instead, use keywords as a part of your alt text, as it would ensure that your images also rank on search engines, and would add to the overall heigence of the website, which is another attribute deemed highly by search crawlers.

The Final Word

By now, we believe you have got to know some of the ways to improve your site ranking. However, it is also crucial to have an expert by your side. When looking for eCommerce SEO services in Delhi, look no further than ROI Mantra. We are a digital marketing powerhouse with proven expertise in eCommerce SEO. To learn more about our eCommerce SEO services and how we can help position you at the helm of the digital revolution, contact us for a free, no-obligation consultation today. Simply call +91-84480-78585 or email at info@roimantra.com.

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