Every year, content marketing trends shift according to the reality of the time. Many of these trends often represent completely new approaches to help marketers and business owners to achieve better results and reach a larger section of their target audience. Ever since the pandemic hit the world, there has been a significant increase in...Read More
A website is essential for any business that wants to establish an online presence. It has become the most paramount business requirement because of its ability to sell goods and services 24 hours a day and provide visitors with useful information. Most consumers go online to hunt for information that empowers them to make the...Read More
Online advertising has taken the world of commerce by storm, and the impact will only grow with time. According to Statista, in 2020, the global digital advertising spend was an estimated US$378.16 billion, and the figure is expected to reach a whopping US$645.8 billion by 2024. Under the PPC model, advertisers can publish ads on...Read More
Every business wants to push its website up the search engine charts. To achieve this, it is necessary to focus on technical SEO. Technical SEO involves optimizing the technical aspects of a website, with an aim to make it better harmonize with the indexing mechanism of search engines. It ensures your business consistently features on...Read More
In today’s internet-driven world, websites are often the primary interface for businesses to interact with potential customers, and given that most people use search engines, such as Google, to find the products and services they need, it would be safe to say that SEO is a prerequisite, especially for small businesses. Ironically, many small business...Read More
Search engine optimization, or SEO, helps websites to rank higher on the search engine result page (SERP), enabling them to get more visitors and customers. There are many tactics that allow companies to incorporate SEO white hat strategies. However, some SEO practitioners make the mistake of approaching SEO as a manipulative marketing tactic to cheat...Read More
Gone are the days when desktop and notebook computers used to be the primary mediums used by people to access the web. There are countless recent studies that show the balance has now tilted towards mobile devices such as smartphones and tablets. According to Statcounter, as of November 2021, the share of smartphones has increased...Read More
Google has announced a radical shift in its focus from traditional Expanded Text Ads (ETAs) to Responsive Search Ads (RSAs) as the main text format with effect from July 2022. Although marketers and companies offering PPC services have long been using A/B testing to improve the outcomes of their ads, this change in the ad...Read More
In times when you have countless websites, giving you “free” website building tools that offer a remarkably simple drag-and-drop environment, a natural question that arises is, ‘why should one invest in custom WordPress development services?’ While the answer could be more than obvious for serious businesses that would have wasted their time and resources on...Read More
Content, content everywhere, not a drop to drink – such has become the state of several content repositories that once were reputable names in their domains. Unfortunately, the same can be said about the communication from various brands that have lost a fair share of their patrons after finding themselves on the wrong side of...Read More
