HERITAGE HOSPITALITY CASE STUDY

Turning Distinctive Stays into Stronger Booking Growth

THE MISSION

The Mission

WelcomHeritage’s properties offered distinct experiences, from hill-station retreats and lake views to wildlife escapes. The opportunity was to translate that appeal into stronger digital discovery, more bookings and higher revenue. Reaching potential guests required campaigns tailored to different travel motivations. Property-specific messaging, relevant audience targeting and clear enquiry pathways would help connect travellers with the stays best suited to their plans.

SERVICES DEPLOYED

Performance Marketing

Social Media Advertising

Creative Development

WhatsApp Marketing

OUR APPROACH

The Solution

ROI Mantra developed a performance marketing strategy combining Google paid media, social booking campaigns and WhatsApp advertising. Property-specific creatives and segmented audiences supported discovery, while search-term refinement and creative testing improved campaign relevance and booking efficiency.

Goals

Objectives

Increase bookings and revenue across properties.

Reach relevant audiences based on travel interests and purchase intent.

Highlight each property’s setting, character and experiences.

Improve returns across Google and social media campaigns.

Generate customer enquiries through WhatsApp campaigns.

Strengthen campaign efficiency through ongoing testing and optimisation.

Obstacles

Challenges

Different properties required distinct creatives and messaging.

Travel interests needed to translate into measurable booking intent.

Targeting needed to reflect audience behaviours and city-level purchase potential.

Seasonal travel demand required relevant offers and communication.

Search campaigns needed continuous filtering of irrelevant queries.

Campaign reach and engagement needed to support bookings and revenue.

The Results

The Impact

Google Campaign ROAS

25.63% ↑

Google Bookings Growth

47.57% ↑

Social Campaign ROAS

5.82×

Social Campaign CTR

193.44% ↑

PROJECT

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FromBeingSearchedtoBeingChosen

Turning digital visibility into meaningful engagement, trust, and action.

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