HOSPITALITY PERFORMANCE MARKETING

Turning Destination Appeal into Direct Bookings

THE MISSION

The Mission

Espire Hospitality operates Zana and Country Inn across the Himalayas, Rajasthan and Uttarakhand. Both brands relied heavily on online travel agencies and word-of-mouth, creating an opportunity to strengthen direct website bookings and reduce dependence on OTA commissions.

With the portfolio expanding, the business needed a repeatable approach that could support existing properties and new launches. A dedicated wedding enquiry funnel would also help properties connect with couples actively planning celebrations.

SERVICES DEPLOYED

Performance Marketing

Ad Copies Development

Landing Page Development & Optimization

OUR APPROACH

The Solution

ROI Mantra developed a performance marketing strategy across Meta and Google to build a scalable direct-booking engine for Zana and Country Inn. Always-on campaigns captured booking demand, while dedicated wedding funnels and flexible budget allocation supported enquiry quality and stronger returns.

Goals

Objectives

Grow direct website bookings and revenue.

Reduce dependence on OTA-led bookings.

Generate high-intent, date-specific wedding enquiries.

Establish a repeatable campaign approach across properties.

Support new property launches with dedicated campaigns.

Improve returns through performance-led budget allocation.

Obstacles

Challenges

OTA dependence limited the role of direct website bookings.

Both brands lacked a consistent paid media engine for direct revenue.

Different properties required campaigns aligned with their destination appeal.

New properties launched mid-campaign needed dedicated support.

Wedding campaigns needed to distinguish serious enquiries from general interest.

Budgets needed to reflect differences in property performance and monthly demand.

The Results

The Impact

Monthly Website Revenue

6× Growth

Blended ROAS

4.4×

Peak Monthly ROAS

6.7×

Live Properties Supported

3 → 8

PROJECT

Project Gallery

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FromBeingSearchedtoBeingChosen

Turning digital visibility into meaningful engagement, trust, and action.

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