MANUFACTURING BRAND CASE STUDY

Bringing a Legacy Brand into Greater Digital Focus

THE MISSION

The Mission

Shalimar Paints had an established legacy in India’s paint industry, but its website attracted limited organic traffic. The opportunity was to translate that brand recognition into stronger search visibility for its products and relevant painting requirements. The brand needed to reach people exploring paint options, researching applications and comparing solutions. A stronger search presence would help connect these audiences with useful information and relevant products.

SERVICES DEPLOYED

Search Engine Optimization

Keyword & Content Strategy

Website Optimisation

OUR APPROACH

The Solution

ROI Mantra developed a tailored SEO strategy to improve Shalimar Paints’ discoverability and establish its website as a useful resource for paint-related searches. The approach combined a strong content strategy with a sustained SEO programme comprising more than 100 periodic activities.

Goals

Objectives

Increase organic traffic through relevant non-branded searches.

Strengthen visibility for paint products and applications.

Improve first-page rankings for priority keywords.

Build useful content around customer information needs.

Make product information easier to discover.

Support enquiries through stronger website visibility.

Obstacles

Challenges

Low starting organic traffic limited the website’s contribution to brand discovery.

Product visibility needed to extend beyond searches for the brand name.

Content needed to address both product research and informational queries.

Website optimisation required a sustained programme of recurring activities.

The brand’s established offline reputation needed stronger support through searchable online content.

The Results

The Impact

Organic Traffic Growth

856% ↑

Keywords on Google 1st Page

100+

Keywords in Top 10

50+

PROJECT

Project Gallery

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FromBeingSearchedtoBeingChosen

Turning digital visibility into meaningful engagement, trust, and action.

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