Is the act of separating customers/prospects into groups with similar ‘needs’ and ‘wants’ to best utilize your resources through buyer persona-based marketing. This is important as different segments react differently to your messaging, which ultimately influences your conversions.
Conversion (Sales, Leads, Phone calls, Footfall) metrics act as early indicators of where resources should be allocated with explicit aim of solving problems or growing revenue. These metrics makes sure that your dollars are spent wisely, targeting the right people who are most inclined to make a purchase now or in the future.
I know 50% of my advertising works, I just don’t know which 50%”. Attribution has remained a mystery and somewhat of a black art in the traditional advertising channels. It is the act of connecting the dots and attributing success or failure to the right efforts in communications. It is incredibly important to take a historical view of this if possible and ensure all future efforts must be clearly Attributed.
Customer expectations demand more personalized messages and competitors are already cutting through the noise with nurture campaigns. This is a vital concept which is all about building relationships and trust with your prospects that is both consistent and relevant.
They say a satisfied customer is the best business STRATEGY of all. We couldn’t agree more. In the absence of order there will be chaos. We create strategies for optimum utilization of content, search, social, display, demand and conversions. A good strategy will ensure a lifelong association with your customers.
Production is the backbone of our organization. From producing E-commerce websites, Articles, Infographics, Whitepapers to building mobile and social apps, we believe our Production can help you differentiate your business from others and help contribute to your “Uniqueness”.
This is the most vital part of our process. Campaign management, Yield optimization, Content marketing and Multivariate testing are all important aspects of Execution as they are harbingers of maximum efficiency.
Nothing is constant in this universe except change. Change happens in your target market and in the industry you belong to. In order for your business to survive and thrive we provide proper business analysis in the form of Campaign Tracking, Behavioral Data and Normalized Analytics.
It is an integral part of any digital marketing campaign, as it helps in predicting trends. We provide business intelligence, KPIs and Before/After reports to track monthly/weekly progress towards meeting various goals, controlling expenditure and ultimately achieving your desired ROI.