A Better Approach to AdWords Campaign Management

Online search engines are constantly shifting their strategy to serve their customers better. That means that you need someone in the marketing game who can keep up with them. ROI Mantra has a leg up on the competition when it comes to AdWords campaign management. Our process is simple and straightforward. Here’s how it works.

Strategy & Analysis

The first step in our process is to get to know your business in a very detailed way. Who you are, what you provide for your clients, who your potential customers are. You get the picture. As we discover these things and help you refine your focus, we develop a strategy to move toward success with an AdWords campaign.

Production & Execution

In this phase, we create the content, finalize the locations we will target, and execute the initial campaign. This is only the first launch, remember we will come back to this process again as we refine what is happening. However, generic data will only get us so far, so in launching, we not only get you results from the initial launch, but we also begin collecting data that helps us refine our approach.

Analysis & Testing

In the analysis and testing step, we take the data that your newly launched campaign creates and begin sifting it to see what we can learn. For example, we look at which placements are doing well and which ones need work. From there, we take a look at what we can learn from the paths of those we’re reaching. Are there areas we’re missing, or placements that need to be shifted? We mine the data to develop all these ideas, and then we make the adjustments you need.


In all of this, we report to you. It is your business and mission we are trying to serve by getting you out there in front of more people and generating more business. These reports help you to see the progress you are making and allow you to assess the return on investment that you’re getting from our Adwords campaign management.

It’s no surprise that Adwords campaign management is a strategic way to boost your marketing campaign. Our promise to you is that we will use our expertise and experience to better your AdWords campaign management results. ROI Mantra is a preferred Google partner and can help you get the results you need to help you grow your business to the next level.