Online plus Offline Attribution - Largest Auto Auction Site in the USA
As a holding company for multiple Auto Auction businesses the client engaged ROI Mantra in May 2013 to launch their latest venture in presenting Automobiles with a Real Time Bidding auction user experience.
Prognosis
Extremely competitive user acquisition with low conversion rates
A huge appetite for traffic at low acquisition costs
Goals
Traffic Generation
User Registration
Plan
Search Engine Optimization – Dollar for dollar Organic search traffic is the cheapest form of traffic once the strategy, multi-variate testing has been executed. We identified a unique content marketing strategy that allowed for fast growth of traffic
Social Media – Social Media is a great platform for engaging/branding and consequently promoting user registration. Our strategy was Acquire likes, Promote Auctions and Engage the fan base with Auto Themes. The outcome has been obviously satisfactory from the perspective of increased registrations as shown below
Results
Traffic - (May 1st 2013 - October 31st 2013)
3000% lift in traffic
Total Traffic May – 3000 Visits per Month
Total Traffic October – 90000 Visits per Month
User Registrations- (May 1st 2013 - October 31st 2013)