As a significant brand competing with Mattel ®, the client engaged ROI Mantra in August 2013 with a goal of radically increasing online attribution. Having completed a redesign and migration the challenge was to be ready for the holiday season.
| 900% lift in traffic | |
|---|---|
| Total Traffic August – 10,000 Visits per Month | Total Traffic November- 90,000 Visits per Month |
| 830% lift in traffic | |
|---|---|
| Total Revenue – Aug – $15,000 | Total Revenue – Nov – $125,000 |
| Total Organic Revenue – Aug – $11,000 | Total Organic Revenue – Nov- $41,000 |
| Total Paid Advertising Revenue – Aug – $0 | Total Paid Advertising Revenue – Nov- $64,000 |
