B2C Leads

10+ years old mortgage company - USA

A significant player in the established B2B Mortgage business, the client engaged ROI Mantra in July 2013 with a goal of launching an online B2C lead generation channel for new home buyers. Having completed a redesign and migration the challenge was to find a strategy that would drive up client acquisition by creating an online sales funnel.

Prognosis

Massive competition from players like quicken loans ® was a big barrier to entry
A new site left virtually no online history associated with the brand

Goals

Organic Search – Lead optimization
Paid Search – Lead optimization
Social Media – Lead optimization

Plan

Search Engine Optimization – We identified a unique brand amplification driven content marketing strategy that allowed for fast growth of conversion intent traffic. The model for analysis was Intense keyword/demand research and quantitative modelling
Social Media – Grassroots trend analysis led to a strategy consisting of brand amplification and paid online advertisements

Results

Leads - (August 1st 2013 - October 31st 2013)

8000% lift in leads
Total Leads – Aug – 0	Total Leads – Oct – 80