Online + Offline Attribution

Online plus Offline Attribution - Largest Auto Auction Site in the USA

As a holding company for multiple Auto Auction businesses the client engaged ROI Mantra in May 2013 to launch their latest venture in presenting Automobiles with a Real Time Bidding auction user experience.

Prognosis

  • Extremely competitive user acquisition with low conversion rates
  • A huge appetite for traffic at low acquisition costs

Goals

  • Traffic Generation
  • User Registration

Plan

  • Search Engine Optimization – Dollar for dollar Organic search traffic is the cheapest form of traffic once the strategy, multi-variate testing has been executed. We identified a unique content marketing strategy that allowed for fast growth of traffic
  • Social Media – Social Media is a great platform for engaging/branding and consequently promoting user registration. Our strategy was Acquire likes, Promote Auctions and Engage the fan base with Auto Themes. The outcome has been obviously satisfactory from the perspective of increased registrations as shown below

Results

Traffic - (May 1st 2013 - October 31st 2013)

3000% lift in traffic
Total Traffic May – 3000 Visits per Month Total Traffic October – 90000 Visits per Month

User Registrations- (May 1st 2013 - October 31st 2013)

3000% lift in traffic
Total Traffic May – 3000 Visits per Month Total Traffic October – 90000 Visits per Month